Don’t Donate Your Land’s Hidden Value to the Next Owner.
Your Market Is Softening. Ours Isn’t.
“America is already in a farm crisis. We’ve heard from dozens and dozens of farmers whose cost of production is greater than the price of soybeans, corn, or wheat. Farmers did not have a good year.”
— Brian Kuehl, Farmers for Free Trade Executive Director
“The hardest part is watching good families — neighbors who did everything right — plan, prepare, and sacrifice for retirement, only to be hit by storms no one could have predicted. Many relied on timber and farm income, and with so many landowners facing the same pressure, those markets have gone flat. Their best opportunity is often to rise above that market entirely.”
— Jon Kohler, Founder
What the Data Shows — Right Now
We Aren’t Typical Land Brokers. We Are Value Specialists.
“Have you ever seen a property sell after being owned seemingly forever — only to resell shortly afterward for significantly more? That price gap is the intrinsic value the original owner unintentionally donated to the next buyer, who then monetized it. I hate seeing that, but it happens all the time. It’s common for us to uncover 27% to 102% more value. That’s a lot to give away just because you didn’t ask us what we thought.”
— Jon Kohler, Founder
“If someone owns working lands and wants to sell for a premium, what they need to do is show its unique intrinsic value. That’s worth a lot more today than the land’s annual income. The problem is most working landowners don’t understand how to do it — and they are missing the market of a lifetime.”
— Jon Kohler
“High interest rates slow production markets. They don’t slow lifestyle demand. Our longest run was a straight $300M before we had even one financed deal.”
— Jon Kohler
“Appraisals measure history.
Buyers pay for vision.”
— Jon Kohler
The Agricultural Economy in 2026
“It’s sad to watch so many landowners who relied on timber and the land’s income for retirement see things deteriorate through no fault of their own. For many, if their property is a fit, we can get their land valued in today’s higher recreational asset class — and give them the outcome they worked their whole life toward.”
— Jon Kohler
For Landowners Considering Selling, There Are Two Options.
Talk to Us First
Let us show you your land’s true intrinsic value before you commit to anything. One call. No obligation. We’ll be direct about whether our model fits — and what it could mean financially for your family.
- ✓ Free property evaluation — zero obligation
- ✓ We convert your land’s value on paper — you don’t lift a finger
- ✓ 27% to 102% more value documented and proven
- ✓ Immediate access to 61% of buyers already in our Rolodex
- ✓ National buyer pool — not just local production-market interest
- ✓ Cash buyers who don’t need appraisals or financing
List “As Is” With a Regular Broker
Ignore the intrinsic value and never explore the difference we could make. This is the path most landowners take — and the reason so many properties resell shortly after for far more than the original seller received.
- → Limited to local production-market buyer pool
- → Valued solely on current crop, cattle, or timber output
- → Misses the recreational market premium entirely
- → Hidden value donated to the next buyer to monetize
- → Exposed to lender-dependent buyers in a high-rate environment
- → No conversion expertise, no national reach, no vision
“Appraisals measure history. Buyers pay for vision.”
— Jon Kohler
How Vision Changes Value.
Southlands
Former International Paper industrial timberland repositioned as Georgia’s premier recreational property. Sold to boxer Jake Paul — the highest-priced recreational land sale in Georgia history. The land didn’t change. The vision did.
2× Its Timber Value
Bar-C Ranch
Another broker sold it. We resold the same 489 acres by documenting its recreational — not just ranch — potential. Same land. Same fence lines. Completely different result because we showed buyers what it could become.
+102% Over Prior Sale
Ox Ranch
A national brokerage couldn’t move it. We repositioned the property’s intrinsic recreational identity — reframing what it was and who it was for — and closed at a regional record price. The model is everything.
Regional Record Sale
$10M Above Competing Offer
On a single property, we brought an offer $10M above another broker’s BPO and $9M above the formal appraisal — by translating hidden intrinsic value into a buyer’s vision of what the land could become. The appraisal never saw it.
$9M Above Appraisal
Georgia’s #1 Recreational Sale
In 2025, we took what was renowned as the South’s signature timber property and resold it for $6,700 per acre as the #1 recreational land sale in Georgia history — proving once again that strategy and vision define value.
$6,700 Per Acre
Madison Oaks
For Bubba Burgers, we converted a timber tract into one of the top grass-fed ranches in the Southeast — transforming a production asset into a premium operational property that matched a national brand’s specific vision.
Full Vision Conversion
“The worst thing about this niche is having to call someone who wasn’t my client and explain that they sold their land for far less than they should have gotten. In one property alone I brought an offer for $10M more than another broker’s BPO and $9M above the appraisal. We resold 489 acres for 102% more than another broker recently sold it for. In this niche, it’s really about knowing how to share the vision of what the land can be — not what it is right now.”
— Jon Kohler
Is Your Property a Fit for the Initiative?
According to the 2026 U.S. Agricultural Economy Outlook, 75% of agricultural lenders expect farm retirements to accelerate in the coming year. Farmland values remain historically elevated — but that window won’t stay open indefinitely. The landowners who move first are the ones who don’t donate that value to the next buyer.
“We’ll quickly and honestly tell you whether your property fits our model. If it does, we’ll show you exactly how to achieve a premium sale. If it doesn’t, we’ll give you our best guidance on next steps — even if that means pointing you somewhere else.”
From murky farm ponds to pristine glacier-cut lakes and everything in between, Knox Daniels’ expertise stems from a lifelong fascination of water and the creatures that live in and around it. He recognizes and helps clients appreciate the value water features bring to a property. “My goal is to help buyers realize and sellers maximize the value different water bodies bring to a property, not only in a recreational sense, but also for social storm reasons.” After extensively traveling the country for collegiate BASS fishing tournaments, Knox graduated and worked for the Southeast’s finest fisheries and wildlife biologist, Greg Grimes. With Grimes’ company, AES, Knox managed many of the southeast’s finest private lake estate/impoundment properties, and learned the intricacies of upscale property management. Learning from Greg and other biologists, Knox honed in on the specific conditions and habitat needed for optimal gamefish growth in private lakes. He has also worked as a property manager on several thousand acres and for a commercial developer, facilitating the dirt work and builds of several apartment complexes, but his true passion has always been in the outdoors. “I’ve always had an insatiable fascination with ponds/lakes and am grateful to be able to help to place clients on the properties of their dreams and make their personal fisheries/wildlife goals reality with JKA.” – Knox Daniels
Jason has been assisting landowners for the last 28 years in Georgia and South Carolina obtain achievements the owners did not realize were possible. His degree in Biology from Georgia Southern stemmed from the desire to know how things in nature work. His plantation roots began at just 16 years old outside of Albany, GA and the last 20 years were spent in the Lowcountry of South Carolina. His entire career has been spent developing a global approach to plantation management. That plan included sales. Sales is in Jason’s blood- his mom had a 45-year career as a real estate broker. After college, he chose to pursue his passion of making properties great. In 2011, Jason sold his first plantation. Since then, he has assisted buyers and sellers with over $20 million in sales while most of that time working as a full-time General Manager of a large Lowcountry plantation. Today, he is committed to using his unique skill set and experience to guide landowners through the many challenges of plantation ownership.
Bruce Ratliff is a retired elected official (Property Appraiser Taylor County). Bruce brings years of experience in ad valorem tax knowledge. His property tax background gives JKA Associates & clients a unique insight into the complicated tax process. Bruce held several positions in the Florida Association of Property Appraisers, including member of the Board of Directors, President, Vice-President and Secretary, and served on the Agricultural & Legislative Committees for the Association. The real estate business has been part of Bruce’s life since childhood. His mother, Shirley Ratliff owned Professional Realty of Perry, Florida and his father, Buster owned Ratliff Land Surveying which Bruce was General Manager of before his political career.
Hailing from a long line of outdoorsmen, Tim learned a great deal from his father and grandfather. He saw first-hand what it means to be a good land steward. He believes land is so much more than a place to hunt, fish, and grow timber or crops. “It’s an identity, a resting place, a safe haven and a way of life, said Tim.” Tim’s family ties to Alabama run deep. During his grandfather’s first term, Governor James was responsible for signing into law Alabama’s first state duck stamp which helped to ensure funding for the procurement, development, and preservation of wetlands for migratory waterfowl habitat. He also established Alabama’s lifetime hunting license, so it is no surprise that Tim is an avid outdoorsman with a keen eye as to how best to improve habitat for the greater good of its wildlife.
With Madison County roots, Lori grew up on her family farm at Pettis Springs along the historic Aucilla River. A love of the land was instilled in Lori very early on by her father who was a local farmer. Lori understands the importance of good land stewardship and has witnessed first-hand how her own father, a former 2-term member of the Florida House of Representatives whose district encompassed many rural counties of the Red Hills Plantation Region, with a little bit of sweat equity, so lovingly worked their own family land. These are core values she carries with her today, and nothing gives her more personal satisfaction than to represent some of the south’s best land stewards.
Cole’s dedication to land management lies in his family roots. As a fourth-generation timber expert, Cole’s earliest memories were spent with his father managing timber investments. With a degree in Food Resource Economics from the University of Florida, Cole is the epitome of an up-and-coming leader. He grew up with a hands-on approach to learning land management and conservation and has spent the last 15 years learning every angle of the real estate and forest industry. Cole is a member of the Florida Forestry Association, Red Hills Quail Forever, Southeastern Wood Producers Association and he uses this platform as an advocate for landowners and their land investments. His family has dedicated the past 60 years to providing landowners in North Florida and South Georgia with professional land management services focused on improving and protecting one’s forestland and wildlife investment. In fact, their family business, M.A. Rigoni, Inc., was one of the first to introduce whole tree chipping to the Red Hills Region.
As a landowner of his own family farm, Lick Skillet, along with family land that has been passed down and enjoyed together at Keaton Beach for 40 years, Jon knows what it means to be a steward of the last best places. As a third-generation land broker with more than 30 years of experience in advising landowners in this niche, Jon is known for his innate ability to harvest a land’s unique intrinsic value. Touting several notable sales under his belt, Jon personally closed Rock Creek/Molpus – 124,000 acres of premium timberland at $142,000,000 – which was known as the largest timberland land sale in the Southeast for eight years running. He is a co-founding member of LandLeader and achieved the real estate industry’s highest honor, “2022 National Broker of the Year – Recreational Land Sales,” by the Realtors® Land Institute.