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Jon Kohler & Associates' Working Lands Initiative

When you know that just a few strategic improvements could significantly increase your land’s value—but you don’t have the time or resources to make it happen—this is your solution.

Our Working Lands Initiative™ leverages decades of expertise to identify and demonstrate how your property can be worth more by combining enhanced recreational land values with cattle, farming, or timberland potential. This unique approach allows us to elevate your property to the next highest asset class. As the leader in marketing high-quality lands, we craft a clear, authoritative plan that outlines the path, costs, and considerations needed to unlock your land’s full potential.

“By marketing my working land alongside other premier properties, Jon Kohler & Associates connected me with a broader national buyer pool, far beyond what any local broker could offer.”

– Karen Stafford

Working Lands

Whether you farm cattle, timber, or row crops, how you market your land is just as important as how you manage it. Markets are constantly evolving, and those who understand them profit handsomely. Whether you plan to sell now or strategically prepare for the future, reach out to us today to discover how our Working Lands Initiative™ can help you harvest your land’s hidden intrinsic value—often well above what others might imagine.

Today, land brokerage is a specialized niche, and few decisions impact your financial outcome more than choosing the right representative.

Our proven model has consistently delivered superior results—achieving
27%, 33% & 25% more
in sales compared to other brokers, even when those brokers had the listing for at least a year before us. In each case, we sold immediately to buyers from our Rolodex.

I’m a third-generation forester from North Florida. Doing what’s best for landowners is in my DNA. I could work for any brokerage, but I choose to wear the Jon Kohler & Associates brand because our firm consistently demonstrates more value for working lands than anyone else.

We are renowned for selling high-quality recreational properties at a premium, capturing value that others simply can’t. Our ability to uncover the hidden intrinsic value of timberland and ranches—and convert that value into real returns for landowners—is unmatched.

– Cole Schwab

Case Studies: The Difference We Make

Bar C Ranch

Florida agriculture doesn’t get any more personal than the late Commissioner of Agriculture Doyle Conner’s beloved Bar C Ranch – 489 acres of legacy land.

Another brokerage sold this property as a simple cattle ranch for $3,895 per acre. Respectable, but we saw much more. We shared our vision with the new owner and within no time, sold it to a buyer from our exclusive network – before it even hit the open market – for a record-breaking $7,873 per acre, with a backup offer in hand. Best of all, the ranch wasn’t flipped for residential development – it remained in agriculture, transitioning to a high-quality recreational property and high-fence deer operation. Commissioner Conner would have approved.

“Imagine how long it would have taken back then to make $1.95 million profit on 489 acres running cattle,” said Jon Kohler. “The owner didn’t have to lift a finger – just trusted our process and Working Lands Initiative™ to do the work.

Southlands

The upside conversion from timberland a higher asset class.

We know timberland. In fact, we closed the famed Rock Creek/Molpus sale for $142,000,000 across 10 southern states – which earned acclaimed as the largest timberland sale in the South for 8 years running. We “cherry picked” what is now Deep Creek Plantation out of a $1B timberland transaction. Many a timber man has been perplexed by the fact we can cut the timber, make some changes and immediately make the land worth more!

Southlands is just one of these examples. Southlands is America’s flagship timber property. From its roots as an experimental timber forest once owned by International Paper where it was the “crown jewel” of a $142M sale we made in 2010 for less than $1,200 per acre… to its rise as Georgia’s premier recreational flagship property commanding $6,800 per acre… Southlands is proof that investing in the recreational land market has gone mainstream. We just closed it to influencer/Boxer Jake Paul for a whopping $39M sale making it one of the largest sales in Georgia history.

“I’ve personally run 150 head of grass-fed Angus, and I know exactly how hard it is to make a $2 million profit raising cattle. Here, we created an immediate $4,100-per-acre gain simply by repositioning the asset from a ranch to recreational land. There is no way raising cattle can make those returns. Even on the former Commissioner of Agriculture’s flagship ranch. One can let us realize this gain and buy more pure ranchland somewhere else but you can’t profitably run cattle on $7,900 per acre land and that’s what was going on until we pointed it out.”

– Jon Kohler

Terra Chula

Listed for over three years with two different brokers at $9.6M with no offers. Frustrated, the seller finally asked for our opinion. Our model clearly showed it was worth $12.25M. Skeptical at first, he was thrilled when we brought our full price on the very first day from a buyer in our Rolodex—earning him an additional $2.6M (27%) by trusting our advice.

Pinewoods

Under contract with two local brokers for $6.2M until the buyer withdrew. The landowner then sought our advice, and we demonstrated its value at $8M+. We showed the original buyer value others hadn’t to the extent he increased his offer by $1.2M! We then quickly brought in two more buyers who outbid him, ultimately selling for $8.34M without ever hitting the open market. The owner nearly missed out on $2M+ (33%) simply by not calling us first.

Lone Pine

Listed with a local broker for a year at $6,000 per acre with no offers. After a referral from her accountant, the owner listed with us, and we priced it at $8,000 per acre. We sold it immediately for $7,540 per acre—a 25%+ increase—bringing the seller significantly more profit.

These are just a few examples of our proven results on the same property. We employ various differentiation strategies that set us apart from traditional brokers. In some cases, the difference between choosing us and another broker can be as much as $10,000,000 on a single property. That’s why we consistently earn the APEX award, the highest honor in the land industry. We are experts in the high-quality land niche—let us put our expertise to work for you.

Madison Oaks

In 2014, we helped Hickory Foods, maker of Bubba Burgers, find and convert a timber tract into one of the top grass-fed ranches in the Southeast – Madison Oaks, now nearly 6,000 acres. We didn’t just find the land; we brought in experts and modeled it off our own ranch, Lick Skillet, to unlock immediate equity and long-term success.

We’ve helped turn timberland into elite cattle operations, dry farmland into irrigated cropland, and even quail plantations into productive working ranches – without a single shovel of dirt being moved. From legacy families to institutional investors, our clients know we go beyond transactions – we create transformation.

If you believe your property has untapped potential, I highly recommend calling Jon Kohler & Associates. They’ll show you exactly how to maximize its value.

– XXX-XXX

How it Works?

Many of the high-quality recreational and high-end properties we have represented in the past were at one-time working lands. Once, arguably unpolished, these lands were sold to folks who improved them and by doing so, made a lot of money. The famed Deep Creek Plantation (sold three times by JKA), Walker Springs (sold five times by JKA), Magnolia Hall (sold two times by JKA), Honey Lake (sold three times by JKA) are all now renowned as a one-of-a-kind asset class.

Our specialty is identifying how a property can be improved with just a little infusion of capital and then taking it to the next level. We have closed over $300M for investors who we showed where and how the land could be worth more, that did just that. With our new “Working Lands Program” you can profit from this knowledge yourself.

Why

What do you have to do? Simply trust us to do our job like over

361,867 acres of other landowners have. If we don’t perform, we not only don’t get paid, but we lose a lot… much, much more than a typical broker. We have major “skin in the game” on the listings we accept, from the short films we make, to our full-time marketing staff, and LandLeader infrastructure. The reason we can do this is because of our “Rolodex” of buyers and our proven marketing machine.

Who Will You Meet?

Dedicated servant leaders, and landowners making their living by helping similar landowners:

Jon Kohler

Jon Kohler

Walter Hatchett

Walter Hatchett

Cole Schwab

Cole Schwab

Lori Weldon

Lori Weldon

Tim James Jr.

Tim James

Nick Williams

Brett Bryan

Scott Sumner

Scott Sumner

Kat Billings

Jason Hewett

Scott Sumner

Chip Byrd

Kat Billings

Knox Daniels

What Type of Property Works Best?

Land that has historically been balanced between good stewardship and income through timber, farming, or cattle works best. What we do is use our experience and weigh the costs and time of improving your property to the next higher asset class. We then advise you of your ability to capture some of this added value – which may mean you do nothing but rely 100% on our marketing – or may mean a balance of implemented improvements combined with our value add. Either way, it costs you nothing to see if our program would benefit you.

What’s the Next Step?

Simply Contact One of Our Agents for a Complimentary “Working Lands” Opinion

What You Get

An opportunity to capitalize on our knowledge and ability to market these lands, to take advantage of our Social Storm™ Properties asset class and achieve prices and sales that outperform even what we saw during “irrational exuberance,” but this time, to other like-minded folks who most often share a love for the land and the legacy of it.

Imagine how our knowledge and proven strategies could change the dynamics of your real estate investment. Reach out to us today to start your journey.

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