WORKING LANDS INITIATIVE™
A Value-Creation Program for Farms, Timberland & Ranches
Sell not for what your land produces today — but for what it can become.
You’ve worked your whole life to care for your land. It’s more than an investment. It’s a legacy. Today, land value is shifting.
The most profitable properties aren’t measured by crops, cattle, or timber anymore. They’re measured by recreation, privacy, and experience.
Our Working Lands Initiative™ helps farm, timberland, and ranch owners capture that transformation. Selling not just for what your land produces today, but for what it can become.
OUR TRACK RECORD
We Aren’t Typical Land Brokers
We Don’t Just List Land —We Don’t Just List Land. We Show What It Can Become.
For 35 years, we represented investors converting timberland and farms into premier recreational properties — for enormous profits. We didn’t stumble into this niche. We created it. Now we offer that same knowledge and buyer network to sellers of working lands.
Our proprietary model shows how your land can transition to high-value recreational use — clearly outlining costs, risks, and upside so buyers see its true potential. On some properties, our approach has documented 27% to 102% more value on the exact same land.
Results We Delivered Last Year Alone
“If someone owns working lands and wants to sell for a premium, what they need to do is show its unique intrinsic value. That’s worth a lot more today than the land’s annual income. The problem is most working landowners don’t understand how to do it — and they are missing the market of a lifetime.”
— Jon Kohler
The Decision
For Landowners Considering Selling,
There Are Two Options.
One captures what your land is truly worth. The other leaves that value on the table — for the next buyer to monetize while you watch.
★ Recommended
Talk to Us First
Let us show you your land’s true intrinsic value before you commit to anything. One call. No obligation. We’ll be direct about whether our model fits and what it could mean financially for your family.
- ✓ Free property evaluation, zero obligation
- ✓ We convert your land’s value on paper. You don’t lift a finger.
- ✓ 27% to 102% more value, documented and proven
- ✓ 61% of our buyers come directly from our Rolodex (reconcile with the 66%+ figure above)
- ✓ A national buyer pool, not just local production-market interest
- ✓ Cash buyers who do not need appraisals or financing
Status Quo
List “As Is” With a Regular Broker
Ignore the intrinsic value and never explore the difference we could make. This is the path most landowners take and the reason so many properties resell shortly after for far more than the original seller received.
- → Limited to the local production-market buyer pool
- → Valued solely on current crop, cattle, or timber output
- → Misses the recreational market premium entirely
- → Hidden value donated to the next buyer to monetize
- → Exposed to lender-dependent buyers in a high-rate environment
- → No conversion expertise, no national reach, no vision
How Vision Changes Value
These are real stories and real families who chose this model and saw the difference firsthand.
The Working Lands Initiative gives landowners a path to sell based on what their land can become, not only what it produces today.
Timber → Recreational · Georgia · 6,000 Acres
Southlands
Former International Paper industrial timberland repositioned as Georgia’s premier recreational property. Sold to boxer Jake Paul — the highest-priced recreational land sale in Georgia history. The land didn’t change. The vision did.
2× Its Timber Value
Cattle Ranch Resale · 489 Acres
Bar-C Ranch
Another broker sold it. We resold the same 489 acres by documenting its recreational — not just ranch — potential. Same land. Same fence lines. Completely different result because we showed buyers what it could become.
+102% Over Prior Sale
Previously Unsold · National Brokerage Failed
Ox Lake Tree Farm
A national brokerage couldn’t move it. We repositioned the property’s intrinsic recreational identity — reframing what it was and who it was for — and closed at a regional record price. The model is everything.
Regional Record Sale
“This sale perfectly illustrates why we consistently sell above appraisal. You could say we set record prices — or simply that we sell for the land’s true market value, one that remains hidden to most. The result is the same. Others just don’t know this niche the way we do.”
— Jon Kohler
Pettis Springs
We represented this multigenerational legacy property with a $3.1M appraised value. Two immediate offers came in at full appraisal. We advised holding and relied on our model. The property sold for 20% above appraisal with a backup offer in place.
SOLD FOR 20% ABOVE APPRAISAL
value revealed → PREMIUM CAPTURED
Lone Pine
We repositioned this property from an abandoned farm into Legacy Sporting Lands™. It was previously listed at $6,000 per acre with another broker and sat for over a year with no offers. We revalued and brought it to market at $8,000 per acre. The property sold quickly at a 26% premium over the prior listing price.
26% PREMIUM OVER PRIOR LISTING
Timber → Grass-Fed Ranch · Corporate Client
Madison Oaks Ranch
For BUBBA Burger, we converted a timber tract into one of the top grass-fed ranches in the Southeast — transforming a production asset into a premium operational property that matched a national brand’s specific vision.
Full Vision Conversion
“This result underscores what we believe: when land is marketed with intention and respect for its legacy, its true value is realized.”
— Lori Bembry Weldon