When you know that just a few strategic improvements could significantly increase your land’s value—but you don’t have the time or resources to make it happen—this is your solution.
Our Working Lands Initiative™ leverages decades of expertise to identify and demonstrate how your property can be worth more by combining enhanced recreational land values with cattle, farming, or timberland potential. This unique approach allows us to elevate your property to the next highest asset class. As the leader in marketing high-quality lands, we craft a clear, authoritative plan that outlines the path, costs, and considerations needed to unlock your land’s full potential.
“By marketing my working land alongside other premier properties, Jon Kohler & Associates connected me with a broader national buyer pool, far beyond what any local broker could offer.” Karen Stafford, Lone Pine.
These lands aren’t listed on the MLS. Only the overall sale prices are public—the rest is for the benefit of our clients. By sharing our insider knowledge, earned by closing $1.57 Billion+/- worth of similar properties, we help buyers see what we see, understand the opportunity, and make confident financial decisions.
Your property will not only meet buyers’ recreational needs but also generate income from your developed assets. As a result, your property will attract a broader, even international audience—buyers willing to pay the premium prices we are renowned for achieving. Plus, your property will gain access to our exclusive Rolodex, developed over 35 years. One study showed we knew 9 out of 10 buyers before the property was even listed.
Allow us to monetize your land’s future value for your benefit today. We are more than just brokers—we are leaders in the high-quality land niche. Let us apply our knowledge to your property for your benefit.
Working Lands
Whether you farm cattle, timber, or row crops, how you market your land is just as important as how you manage it. Markets are constantly evolving, and those who understand them profit handsomely. Whether you plan to sell now or strategically prepare for the future, reach out to us today to discover how our Working Lands Initiative™ can help you harvest your land’s hidden intrinsic value—often well above what others might imagine.
Today, land brokerage is a specialized niche, and few decisions impact your financial outcome more than choosing the right representative. Our proven model has consistently delivered superior results—achieving 27%, 33%, and 25% more in sales compared to other brokers, even when those brokers had the listing for at least a year before us. In each case, we sold immediately to buyers from our Rolodex.



““I’m a third-generation forester from North Florida. Doing what’s best for landowners is in my DNA. I could work for any brokerage, but I choose to wear the Jon Kohler & Associates brand because our firm consistently demonstrates more value for working lands than anyone else.
We are renowned for selling high-quality recreational properties at a premium, capturing value that others simply can’t. Our ability to uncover the hidden intrinsic value of timberland and ranches—and convert that value into real returns for landowners—is unmatched.”— Cole Schwab
Case Studies: The Difference We Make
Listed for over three years with two different brokers at $9.6M with no offers. Frustrated, the seller finally asked for our opinion. Our model clearly showed it was worth $12.25M. Skeptical at first, he was thrilled when we brought our full price on the very first day from a buyer in our Rolodex—earning him an additional $2.6M (27%) by trusting our advice.

Under contract with two local brokers for $6.2M until the buyer withdrew. The landowner then sought our advice, and we demonstrated its value at $8M+. We showed the original buyer value others hadn’t to the extent he increased his offer by $1.2M! We then quickly brought in two more buyers who outbid him, ultimately selling for $8.34M without ever hitting the open market. The owner nearly missed out on $2M+ (33%) simply by not calling us first.

Listed with a local broker for a year at $6,000 per acre with no offers. After a referral from her accountant, the owner listed with us, and we priced it at $8,000 per acre. We sold it immediately for $7,540 per acre—a 25%+ increase—bringing the seller significantly more profit.
These are just a few examples of our proven results on the same property. We employ various differentiation strategies that set us apart from traditional brokers. In some cases, the difference between choosing us and another broker can be as much as $10,000,000 on a single property. That’s why we consistently earn the APEX award, the highest honor in the land industry. We are experts in the high-quality land niche—let us put our expertise to work for you.

“If you believe your property has untapped potential, I highly recommend calling Jon Kohler & Associates. They’ll show you exactly how to maximize its value.”

How it Works?
Many of the high-quality recreational and high-end properties we have represented in the past were at one-time working lands. Once, arguably unpolished, these lands were sold to folks who improved them and by doing so, made a lot of money. The famed Deep Creek Plantation (sold three times by JKA), Walker Springs (sold five times by JKA), Magnolia Hall (sold two times by JKA), Honey Lake (sold three times by JKA) are all now renowned as a one-of-a-kind asset class.
Our specialty is identifying how a property can be improved with just a little infusion of capital and then taking it to the next level. We have closed over $300M for investors who we showed where and how the land could be worth more, that did just that. With our new “Working Lands Program” you can profit from this knowledge yourself.

Why
What do you have to do? Simply trust us to do our job like over
361,867 acres of other landowners have. If we don’t perform, we not only don’t get paid, but we lose a lot… much, much more than a typical broker. We have major “skin in the game” on the listings we accept, from the short films we make, to our full-time marketing staff, and LandLeader infrastructure. The reason we can do this is because of our “Rolodex” of buyers and our proven marketing machine.
Who Will You Meet?
Dedicated servant leaders, and landowners making their living by helping similar landowners:

Jon Kohler

Walter Hatchett

Cole Schwab

Lori Weldon

Tim James

Brett Bryan

Scott Sumner

Jason Hewett
What Type of Property Works Best?
Land that has historically been balanced between good stewardship and income through timber, farming, or cattle works best. What we do is use our experience and weigh the costs and time of improving your property to the next higher asset class. We then advise you of your ability to capture some of this added value – which may mean you do nothing but rely 100% on our marketing – or may mean a balance of implemented improvements combined with our value add. Either way, it costs you nothing to see if our program would benefit you.

What You Get
An opportunity to capitalize on our knowledge and ability to market these lands, to take advantage of our Social Storm™ Properties asset class and achieve prices and sales that outperform even what we saw during “irrational exuberance,” but this time, to other like-minded folks who most often share a love for the land and the legacy of it.