Jon Kohler & Associates' Working Lands Initiative

WORKING LANDS INITIATIVE™

A Value-Creation Program for Farms, Timberland & Ranches

Sell not for what your land produces today — but for what it can become.

You’ve worked your whole life to care for your land. It’s more than an investment. It’s a legacy. Today, land value is shifting.

The most profitable properties aren’t measured by crops, cattle, or timber anymore. They’re measured by recreation, privacy, and experience.

Our Working Lands Initiative™ helps farm, timberland, and ranch owners capture that transformation. Selling not just for what your land produces today, but for what it can become.

OUR TRACK RECORD

We Aren’t Typical Land Brokers

We Don’t Just List Land —We Show What It Can Become.

For 35 years, we represented investors converting timberland and farms into premier recreational properties — for enormous profits. We didn’t stumble into this niche. We created it. Now we offer that same knowledge and buyer network to sellers of working lands.

Our proprietary model shows how your land can transition to high-value recreational use — clearly outlining costs, risks, and upside so buyers see its true potential. On some properties, our approach has documented 27% to 102% more value on the exact same land.

Results We Delivered Last Year Alone

17,000+
Acres Sold
Represented by Jon Kohler & Associates
$6,900
Average Price Per Acre
Record Pricing Across Our Markets
66%+
Buyers Sourced Directly
From Our Established Rolodex
58%
Closed in Cash
From Our Strong & Qualified Buyer Rolodex
$750,000+
Sold Per Day
In Recreational Land Sales

“If someone owns working lands and wants to sell for a premium, what they need to do is show its unique intrinsic value. That’s worth a lot more today than the land’s annual income. The problem is most working landowners don’t understand how to do it — and they are missing the market of a lifetime.”

— Jon Kohler

The Decision

For Landowners Considering Selling,

There Are Two Options.

One captures what your land is truly worth. The other leaves that value on the table — for the next buyer to monetize while you watch.

★ Recommended

01

Talk to Us First

Let us show you your land’s true intrinsic value before you commit to anything. One call. No obligation. We’ll be direct about whether our model fits and what it could mean financially for your family.

  • Free property evaluation zero obligation
  • We convert your land’s value on paper you do not lift a finger
  • 27% to 102% more value documented and proven
  • Immediate access to 61% of buyers already in our Rolodex
  • National buyer pool not just local production market interest
  • Cash buyers who do not need appraisals or financing

Call 850.508.2999 Now

Status Quo

02

List “As Is” With a Regular Broker

Ignore the intrinsic value and never explore the difference we could make. This is the path most landowners take and the reason so many properties resell shortly after for far more than the original seller received.

  • Limited to local production market buyer pool
  • Valued solely on current crop, cattle, or timber output
  • Misses the recreational market premium entirely
  • Hidden value donated to the next buyer to monetize
  • Exposed to lender dependent buyers in a high rate environment
  • No conversion expertise no national reach no vision
Proven Results

How Vision Changes Value

These are real stories and real families who chose this model and saw the difference firsthand.

The Working Lands Initiative gives landowners a path to sell based on what their land can become, not only what it produces today.

Timber → Recreational · Georgia · 6,000 Acres

Southlands

Former International Paper industrial timberland repositioned as Georgia’s premier recreational property. Sold to boxer Jake Paul — the highest-priced recreational land sale in Georgia history. The land didn’t change. The vision did.

2× Its Timber Value

Cattle Ranch Resale · 489 Acres

Bar-C Ranch

Another broker sold it. We resold the same 489 acres by documenting its recreational — not just ranch — potential. Same land. Same fence lines. Completely different result because we showed buyers what it could become.

+102% Over Prior Sale

Previously Unsold · National Brokerage Failed

Ox Lake Tree Farm

A national brokerage couldn’t move it. We repositioned the property’s intrinsic recreational identity — reframing what it was and who it was for — and closed at a regional record price. The model is everything.

Regional Record Sale

“This sale perfectly illustrates why we consistently sell above appraisal. You could say we set record prices — or simply that we sell for the land’s true market value, one that remains hidden to most. The result is the same. Others just don’t know this niche the way we do.”

         — JON KOHLER

Single Property · MULTIPLE OfferS

Pettis Springs

We represented this multigenerational legacy property with a $3.1M appraised value. Two immediate offers came in at full appraisal. We advised holding and relied on our model. The property sold for 20% above appraisal with a backup offer in place.

SOLD FOR 20% ABOVE APPRAISAL

value revealed → PREMIUM CAPTURED 

Lone Pine

We repositioned this property from an abandoned farm into Legacy Sporting Lands™. It was previously listed at $6,000 per acre with another broker and sat for over a year with no offers. We revalued and brought it to market at $8,000 per acre. The property sold quickly at a 26% premium over the prior listing price.

26% PREMIUM OVER PRIOR LISTING

Timber → Grass-Fed Ranch · Corporate Client

Madison Oaks Ranch

For Bubba Burgers, we converted a timber tract into one of the top grass-fed ranches in the Southeast — transforming a production asset into a premium operational property that matched a national brand’s specific vision.

Full Vision Conversion

“This result underscores what we believe: when land is marketed with intention and respect for its legacy, its true value is realized.”

         — lori bembry weldon

Qualification

Is Your Property a Fit for the Initiative?

The Working Lands Initiative™ isn’t for every tract — and that’s by design. It works best where vision and intrinsic value can be converted into real dollars. If your land fits, you may already be sitting on an opportunity that most landowners never capture.
Farms, ranches, or timberland with natural water, wildlife, or scenic terrain
Land with history, family legacy, or generational identity
Properties with conservation easements or green-belt characteristics
Safe, private, and secure parcels — Social Storm™ candidates
Properties that deserve a national buyer pool, not just local interest
Land where vision, time, and capital can unlock a higher-value use
Owners considering retirement, succession, or generational transition
We take on a limited number of Working Lands projects each season. Each listing is custom-marketed following our proven model. Our marketing investment is substantially higher than the status quo — because the results have to be too.
We are foresters, sportsmen, and long-term land investors who understand both the economics and the emotion tied to every acre. We’ve helped landowners sell more than $1 billion in working lands over 35 years. We’ve resold some properties three, four, even five times — that only happens when every party recognizes the value we bring.
If you believe your property might qualify, the smartest move is a call before you sign a listing agreement with anyone else.

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